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The children are your conduit to new and younger members. My kids’ school has a bank branch in it to serve them. Never fear, my children use our credit union, but this early exposure to financial services is a great means to educate young children.

A student assembly could be your next foot in the door to the school as well as the community of cute little germ-infested potential members. There are two important rules to this though. 1) don’t be patronizing. And 2) think like a seven-year-old or whatever age your audience is.

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