The $367 million CBCFederal Credit Union and $468 million Waterand Power Community Credit Union have joined the iPhone apprevolution.
The Oxnard Calif.-based and Los Angeles-based credit unions,respectively, are the latest to leverage the marketing potential ofsmartphones with the free CU Mobile Marketing app, its developersaid.
Developed by credit union marketing agency Data Based Marketingspecifically for financial services, the iPhone app has beendesigned with an eye on helping credit unions more effectivelyconnect and communicate with members.
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