The $367 million CBCFederal Credit Union and $468 million Waterand Power Community Credit Union have joined the iPhone apprevolution.
|The Oxnard Calif.-based and Los Angeles-based credit unions,respectively, are the latest to leverage the marketing potential ofsmartphones with the free CU Mobile Marketing app, its developersaid.
|Developed by credit union marketing agency Data Based Marketingspecifically for financial services, the iPhone app has beendesigned with an eye on helping credit unions more effectivelyconnect and communicate with members.
|In addition to providing members on-the-go access to theiraccounts, the app makes it easier for credit unions to delivertargeted news, offers and promotions based on members' interestsand needs.
|According to Dave Dawson, founder of Data Based Marketing, withmobile as a new communication channel for financial serviceproviders, there's a need for this type of marketing tool inexisting mobile banking functions.
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