What problem does Google+ solve for consumers? The answer appears to be: nothing. And, therefore, it solves nothing for Google either.

As with many of these social launches — an exception being the ill-fated Google Buzz — the launch of Google+ was limited. Like Gmail and Google Wave, Google relied on invites to scale initial users and work out issues before a wider launch. I, somehow, managed to score access to Google+ from Day One of its recent launch, and I'm here to report on it. (I should note that opinions vary.) Continue reading Joshua Gans' complete Harvard Business Review blog post.

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