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Unitus does in fact use social media to connect with our members and the public. We joined the Twittersphere in the summer of 2009 and Facebook in late 2010 in an effort to solely promote Unitus’ involvement in the local communities we serve and to help educate members and nonmembers alike on various financial topics. The majority of our tweets and wall posts inform and educate our followers and fans about our community involvement activities, whether that’s Unitus employees volunteering at the local food bank, promoting an upcoming educational seminar or alerting members to important service notifications. Social media helps the credit union engage with our members and educate them on topics important to them. Delivering the right content gives our members a reason to want to tell their friends about Unitus. 

Peter Westerman

Credit Union Times

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