X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

The true value of industry conferences is that they create networking opportunities that cannot be gained in any other forum. Even though I am a strong proponent of social media, you cannot replace the dynamic interaction between two people who are sharing view points and ideas passionately. There is such a tremendous value in hearing ideas, tips and suggestions from those who either work at the ground level or are valued partners. Not every industry-related conference is for everyone, although every good marketer wants to believe it. The best industry-related conferences showcase presenters from a variety of sources and not just ones who have products to pedal or are footing the bill of the reception. Look for sessions that include economic-relevant data, have well thought out breakout sessions or time for mingling (and not just at the bar). It is very important to make sure that attendees are not lured to the education based on location.

The most important take away for me are the business cards of the credit union professionals that I have met who are willing to continue the conversations after we return home. I bring back economic, legislative and regulatory insight as well. And I am very cautious about being swayed by the “flavor of the month” presentations. In my opinion, those are the ones that promote some unique or special way of generating business or creating a process flow that are newly formed. I am not opposed to new ideas, but when I go to a conference I am expecting there to have been a level of success that comes with a program that works longer than a few months. 

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Peter Westerman

 

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.