The true value of industry conferences is that they createnetworking opportunities that cannot be gained in any other forum.Even though I am a strong proponent of social media, you cannotreplace the dynamic interaction between two people who are sharingview points and ideas passionately. There is such a tremendousvalue in hearing ideas, tips and suggestions from those who eitherwork at the ground level or are valued partners. Not everyindustry-related conference is for everyone, although every goodmarketer wants to believe it. The best industry-related conferencesshowcase presenters from a variety of sources and not just ones whohave products to pedal or are footing the bill of the reception.Look for sessions that include economic-relevant data, have wellthought out breakout sessions or time for mingling (and not just atthe bar). It is very important to make sure that attendees are notlured to the education based on location.

The most important take away for me are the business cards ofthe credit union professionals that I have met who are willing tocontinue the conversations after we return home. I bring backeconomic, legislative and regulatory insight as well. And I am verycautious about being swayed by the “flavor of the month”presentations. In my opinion, those are the ones that promote someunique or special way of generating business or creating a processflow that are newly formed. I am not opposed to new ideas, but whenI go to a conference I am expecting there to have been a level ofsuccess that comes with a program that works longer than a fewmonths. 

Troy Hall