You could say Brett Wooden, business development manager atUnitus Community Credit Union, jump-started a credit union iPadmovement–and he'd be thrilled.

“The biggest challenges for business development are gettingmembers and educating consumers about the credit union as well,”said Wooden, an admitted Apple enthusiast. “So that is where iPadcame into play. Instead of heading back to a branch to finish up anapplication or ask members to follow-up with a branch visit, we cando it all there on the spot, creating this excitement about theexperience itself.”

The idea came when he met with a business client who did nothave time to come into the branch.