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Knowledge is critical to any profession, and no doubt paramount to financial services as the industry evolves. But I am also a strong believer in building long-lasting relationships. Collaboration is important in many industries, but in the credit union world, industry leaders are very collaborative and strong networking skills are no longer optional. Social media and new media is giving us all an opportunity to share knowledge quickly, easily and deeply. But in order to effectively do that, one needs to know their audience well and certainly know their craft intimately.

If if were to weigh importance, I would say 60/40, with overall knowledge being the winner.

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Peter Westerman


Credit Union Times

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