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Jerry S. Siegel is president of JASB Management Inc. CONTACT 516-364-1116 ext. 21 or [email protected]

Legislative initiatives have been giving credit unions the ability to expand their operations beyond traditional parameters. The passage of the Small Business Jobs and Credit Act gave credit unions the opportunity to increase their small business member lending. Other regulatory reforms (like the proposed rule on debit card interchange fees) have the potential of removing incentives for customers to join a credit union. In either case, both the new opportunities and challenges are requiring credit unions to change their operations and corporate cultures. Managing and driving this change effectively from within is no easy task. It demands a clear mission, vision and the right strategies and processes.

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