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ANAHEIM, Calif. — Tuesday’s speakers at CO-OP Financial Services’ THINK 2011 Conference left conference attendees with lots of ideas about how CUs can and should build stronger relationships with existing members.

One was Jeanne Bliss, founder of Customer Bliss, an expert on customer service and making helping companies move from being average companies to being “beloved companies.” She discussed the ways companies or credit unions could interact with their members in a ways that will make them truly love and become evangelists for their CUs.

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