Kinect for Xbox 360, a controller-free, $150 gaming device that allows users to operate their Xbox consoles solely through bodily gestures and voice commands, has made a splash among video game and electronics enthusiasts. But is there a practical application for Kinect outside the gaming world–say, in credit union branches?

The concept isn’t as far-fetched as you might think. Microsoft is warming financial institutions up to the idea of using Kinect in branches to develop hands-free, interactive video marketing tools. In a demo video Microsoft Financial Services posted to Facebook, a man interacts with a large screen inside a bank branch to learn about auto financing, which then directs him to an employee for further discussion.

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Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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