Despite the ongoing recession, the $5.2 billion American Airlines FederalCredit Union has found a significant percentage of its membersstill open to credit card offers.
|The Fort Worth, Texas, institution said it saw strong memberresponse from two convenience check marketing campaigns, one inlate 2010 and the other earlier this year.
|The late 2010 campaign enjoyed a response of 3.37% and broughtAA Credit Union's card balances up by $1.7 million. The early2011 campaign saw 2.96% of members offered the checks respond andlift balances by $1.5 million, the 224,000-member credit unionsaid.
|AA Credit Union gave partial credit for the success to its cardprocessing CUSO, PSCU FinancialServices, for helping it analyze its base of cardholders todetermine which would be most open to the offers.
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