SAN ANTONIO – Steven Levitt, an economist with the University of Chicago and co-author of the best-sellers "Freakonomics" and "SuperFreakonomics", believes in the value of data and especially in the value of studying it in new ways.
The award-winning academic told credit union executives attending the PSCU 2011 Leadership Workshop & Member Forum today that economists really have little to offer in the way of the understanding of macroeconomics, but comprehend both the impact of incentives and the importance of data very well.
He used as an example the story of an IRS employee in the mid 1980s who noticed that there were occasionally tax returns listing the names of children as things like "Fluffy."
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