Credit unions that want to connect with their members through social media should find a receptive audience, according to a new report from Fiserv Inc.
Based on a nationwide survey of 3,000 representative online consumers conducted with The Marketing Workshop in August, 11% already are connected with their credit union or bank through a social media site and more than 36% of those who are not said they would be interested in doing so.
Interest in making that connection is highest, at 45%, among Gen Y consumers, the survey found. All participants in the survey had to have a checking account and some responsibility for paying bills online, Fiserv said.
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