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Social Media Survey

Credit unions that want to connect with their members through social media should find a receptive audience, according to a new report from Fiserv Inc.

By staff Writer | Updated on March 02, 2011

Credit unions that want to connect with their members through social media should find a receptive audience, according to a new report from Fiserv Inc.

Based on a nationwide survey of 3,000 representative online consumers conducted with The Marketing Workshop in August, 11% already are connected with their credit union or bank through a social media site and more than 36% of those who are not said they would be interested in doing so.

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