CO-OP Member Center is now providing automated and live-person outbound calling to support marketing and member service for client credit unions, according to the subsidiary of CO-OP Financial Services.
One of the first users, the $540 million Amplify FCU in Austin,
Texas, said it generated nearly $1 million in loan originations using the service in two two-week campaigns.
"CO-OP Member Center is an economic staffing solution that lets us maximize our member outreach, and the outbound calling agents are a wonderful extension of the Amplify family," said Cindy Twilla, relationship development specialist at the 43,000-member Texas credit union.
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