The marketing department at Firstmark Credit Union has turned to the cloud to, among other things, solve that age-old conundrum of what to do when Macs and PCs won't play nice.

The $715 million San Antonio institution is now using a software-as-a-service solution called Smartsheet to manage the collaborative process of creating and producing print and Web communications for use by the credit unions as a whole and individually at its 10 branches.

"We work in an environment here in our marketing department where we have folks on both PCs and Macs, and it can get kind of complicated when you have both platforms involved," said Todd Lanier, the 90,000-member credit union's Web communications manager.