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Geezeo Signs PFM User

The $1.3 billion University Federal Credit Union of Austin, Texas, has contracted with Geezeo to launch the company's personal financial management and Internet banking marketing platforms in 2011.

The $1.3 billion University Federal Credit Union of Austin, Texas, has contracted with Geezeo to launch the company’s personal financial management and Internet banking marketing platforms in 2011.

UFCU is the Tolland, Conn., company’s 12th credit union client. “UFCU clearly has an engagement banking strategy,” said Bryan Clagett, chief marketing officer at Geezeo. “They see PFM as reducing the chore related to the banking experience, while leveraging PFM in a way that they add member value and support the credit union’s growth and retention objectives.”

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Peter Westerman

 

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