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In today’s market, attractive rates and fees, innovative product platforms, rewards and incentives are all at the top of the list as consumers select their financial services providers. Large banks previously held a strong advantage due to name recognition, deep pockets and national advertising campaigns. However, well-publicized articles on high fees, hidden charges and other unfair practices created distrust of these large institutions which opens the door for credit unions to win over consumers with their member-friendly products and services.

Peter Westerman

Credit Union Times

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