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If TruMark Financial Credit Union had evaluated the site of its branch in northeast Philadelphia solely only on the statistics, they may never have opened it.

At least 29% of the area’s residents lived beneath the poverty line in 2009, compared to 12% for the Philadelphia metro area overall, according to the U.S. Census Bureau and The Philadelphia Inquirer. Forty percent of the area’s children lived in poverty, compared to 16% in the metro area over. Almost 24% of residents had no high school diploma.

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