The $714 million Firstmark Credit Union in San Antonio, Texas, is now trying to make the most of its 2 million page views each month by analyzing all that traffic with the Omniture SiteCatalyst solution.
Replacing its previous analytics solution with the Adobe Systems web marketing analytics product will help the 90,000-member credit union better understand key business drivers and ways to improve online user experience, the company and credit union said.
"SiteCatalyst helps marketers quickly identify the most profitable paths through their website, determine where visitors are navigating away from their site, and identify critical success metrics for online marketing campaigns," Adobe said.
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Fred Hagerman, chief marketing officer for Firstmark, said, "With the insights gained from SiteCatalyst, we are already seeing enhancements to some of our conversion rates."
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