Although retail industry analysts have been generally looking for increased shopping activity this holiday season, a survey from Consumer Reports predicts less activity for the day after Thanksgiving.
The day after Thanksgiving is widely seen as one of the largest shopping days of the year and can be seen as setting the tone for this year's holiday shopping season. Credit union and other card issuers benefit from the additional interchange income that heavier shopping seasons bring.
The survey found that some 102 million Americans intend to hit the mall on Black Friday or on the three days following.
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