Thank you for sharing!

Your article was successfully shared with the contacts you provided.

FISHERS, Ind. — There is a science to creating an effective credit union ad, and some of the elements might be surprising. At the CU Water Cooler Symposium at FORUM Credit Union, Maya Bourdeau, partner at marketing firm Attune, shared research insights on what slogans, imagery and facts get consumers to consider leaving their bank.

Peter Westerman

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.