The bitter and nasty race for Harry Reid's U.S. Senate seat in Nevada has been a credit union negative on one level: It knocked out all those product ads and positive messaging.
"We're anxious for it to be Wednesday," joked Greg Barnes, senior vice president-marketing at the $718 million Nevada FCU, in commenting on the avalanche of political ads bumping CU ads off billboards and from radio commercials.
It's not just the Reid-Sharron Angle contest but all political ads that have played havoc "with our own plans for business growth and created so much noise" this year, Barnes observed.
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Many CU executives, employees and volunteers have contributed on a personal level to the Reid campaign with both CUNA's Legislative Action Council and NAFCU's counterpart also making donations.
Nevada Federal, for one, earlier this year sponsored a candidate meet-and-greet at its Las Vegas headquarters for Reid, Barnes said. There were similar events for two other CU friends, Brian Sandoval, a Republican candidate for governor, and Joseph Heck, a candidate for the Nevada House.
The California/Nevada Credit Union League said personal donations have been made on behalf of Reid, an active CU supporter, by individuals in its Nevada member CUs.
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