Study Measures Consumer Demand for Financial Products

Commissioned by more than 200 financial institution clients of the Raddon Financial Group, a syndicated research study explored consumer demand for and usage of financial products and delivery channels. Based upon 1,114 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 1.7% to 2.9% at the 95% level of confidence. For a copy of the complete research study, contact Raddon Financial Group at 800-827-3500 or [email protected]