An e-statement enrollment contest held by a Michigan-based core processing CUSO resulted in more than 9,000 new users at 60 participating credit unions.
CU*Answers in Grand Rapids said a total of 9,079 e-statement enrollments were recorded during the August-September contest, a 48% increase from the previous two months.
Marissa Pittsley, a member of the $74 million Isabella Community Credit Union in Mount Pleasant, Mich., was the winner of the contest's grand prize, a Nintendo Wii game system, and her credit union said its online enrollment pace nearly double during the two months of the contest.
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The collaborative campaign included mailing nearly 400,000 statement inserts at a cost of less than 2 cents each, CU*Answers said, and Isabella Community CU said its total expense was $114.25.
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