Detroit CU Seeks to Monetize Social Media With Facebook, New Website

Monetizing social media-getting some business out of all that face time on Facebook, in particular-has been something that credit unions have been looking to do ever since the new communications channels became a fact of life.

By Marc Rapport | October 19, 2010 at 08:00 PM

o Wayne Westland FCU is using a new website and Facebook presence in combination with the RateMatch service from a New York CUSO.

o The developers say the strategy will add hard value to social media time by directly linking existing and potential new members to each other and to favorable loan offers and useful information.

o The RateMatch service also can be used internally as well as through social media and the website.

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Detroit CU Seeks to Monetize Social Media With Facebook, New Website

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