Consumers favor holding on to their money as long as they can, and financial institutions should favor providing them as many options as possible to do just that.
That's a couple of the conclusions of the 2010 "Billing Household Survey," a study of 2,010 household bill payers nationwide conducted by the Marketing Workshop in March for Fiserv Inc.
The survey is representative of the 90.5 million online households in the United States, the researchers said, and found that those paying the bills use multiple methods to get the job done, with nearly 25% of them changing the way they pay from month to month.
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