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Survey Finds More PFM Interest Than Adoption

Interest is in online personal finance management tools is relatively high but usage is low and consumers appear to be far more likely to use such tools

Interest is in online personal finance management tools is relatively high but usage is low and consumers appear to be far more likely to use such tools when they are part of a transactional credit union or bank website, according to a new report from Fiserv Inc.

Fiserv said it used a third-party research firm to conduct the survey of 3,000 online banking households across the United States this past winter. The entire pool were randomly selected online households who were then screened to survey only those who said they had used online banking in the past 60 days to check balances, transfer funds or pay bills, the company said.

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Peter Westerman

 

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