Texas Dow Employees Credit Union wasn't sweating the Aug. 15 Reg E overdraft opt-in deadline.
The $1.5 million Lake Jackson, Texas, credit union started to implement its overdraft opt-in plan back in April.
Stephanie Sherrodd, senior vice president of member services, said the credit union separated members by usage and targeted those who used the service the most. It used a combination of direct mail, outbound phone calls and employee contests to get members to opt-in.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
