Foolproof, the financial literacy program which last month started giving its online services to 3,000 small CUs, is picking up new endorsements this month.

In an online article directed to its 900 client CUs, WesCorp, the NCUA-conserved California corporate, lauded the Foolproof program as a "true consumer advocacy tool" which can open doors to the youth market and SEG growth.

With growing ties to the state league network, FoolProof said it has representation in 24 states with the league groups agreeing to sponsor the education package for free for their member CUs under $10 million.

Foolproof said the free license will encourage a larger number of smaller credit unions to enter the adult and high school consumer advocacy arena through custom websites and co-op support from larger CUs.

Foolproof, whose program was originally championed by 15 state leagues, said it manages the additional expense because of its success over the last 18 months with billion-dollar CUs buying into the initiative.

Rick Stanton, vice president for development At WesCorp, wrote that Foolproof steers clear of a marketing stance but rather pursues strict consumer advocacy in "a straightforward, hard and honest approach." That kind of approach sits well with both adults and young people in picking CUs over banks, Stanton maintained.

In welcoming the WesCorp endorsement, Will deHoo, the founder/CEO of Foolproof, noted that in recent months FoolProof programs "have been receiving constant publicity from the general media because we're a valid consumer resource and not just a marketer."

"No bank," he added "would ever offer the true consumer advocacy our programs offer."

FoolProof is based in Melbourne, Fla.