Attracted by basic functionality, American consumers have nearly doubled their use of mobile banking in the past 18 months, according to a new report from Forrester Research.
The think firm's latest North American Technographics Payments and Financial Products Survey of 4,576 online adults found that 11% are now mobile bankers. That compares with 6% in early 2008 and 7% in early 2009, according to analyst Emmett Higdon.
The survey found that 19% of online consumers are "interested" or "very interested" in branch and ATM locations, while 16% said the same for text alerts and account viewing. Bill pay attracted that response from 13% of the respondents while funds transfer and mobile check deposits using a camera or mobile application attracted 12% each.
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