Raising a number of concerns, the $550 million Michigan First Credit Union said it is moving forward with a suit against First Michigan Bancorp Inc. for trademark infringement.

The CU alleged that the bank’s use of the First Michigan Bank name is “in conscious disregard of Michigan First’s trademark rights and creates a likelihood of public confusion, in which consumers seeking Michigan First’s services will be diverted to the bank, and/or will erroneously believe that the services offered by the bank are offered, sponsored, or endorsed by Michigan First, when in fact they are not.” The CU filed the suit May 12 but made the announcement to proceed with litigation July 8.

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