The interchange debate in Congress has put the spotlight-and burden-on credit unions in the nation's capital to convey a strong message on CU structure and membership eligibility, according to Michael Beall, president/CEO of the Maryland & D.C. Credit Union Association.
That is why, Beall said, the latest co-op advocacy and awareness ad campaign, "What's In It For Me?" carries added importance in reaching an audience that understands what CUs are all about, perhaps more than the rest of the U.S.
"Considering we do have a high penetration of folks who are credit union members in Maryland, D.C. and Virginia, we know that we have a lot of responsibility for how we communicate the message to the public," Beall said. Encompassing radio spots, bus placards and social media efforts, the advertising blitz began June 7 and ends July 31.
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