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At a time when organizations are aggressively cutting personnel, the way to survive is not just to cozy up to the boss but to create a niche for yourself that makes you too valuable to be let go or be allowed to quit.

That’s the advice of management consultant and author Seth Godin. He argues that when it comes to job performance, even above average isn’t always good enough. His advice is applicable to people at all levels of an organization and especially timely for credit unions in view of the increased number of mergers that are shrinking the number of employees in the movement.

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