Mobile banking continues to grow in popularity as cell phone adoption becomes nearly universal among American adults, according to a new survey from the Mobile Marketing Association.


The trade group said its latest monthly survey of 1,000 adult U.S. consumers, conducted in mid-January by Luth Research, found that 92% of them have cell phones and 19% of them use mobile banking, translating to 17% for the overall population.


The MMA also said the latest results in its U.S. Consumer Briefing also found that interest levels suggest that mobile usage will grow to 22% within the next year.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.