Credit unions that don't consider their gay, lesbian and transgendered members are missing out on a huge opportunity. So said Thomas Bowen, operations project coordinator at the $100 million Money One Federal Credit Union.
Credit unions don't have to "put a feather boa on every employee and paint all the lines in the parking lot pink" to attract gay members, he said. However, cooperatives should at least provide sensitivity training for employees and make sure "partner" is included on membership and loan applications.
The Largo, Md.-based credit union doesn't specifically market to the gay community, but Bowen said because gay marriage is legal in nearby Washington, D.C., it presents a great opportunity for membership growth. Both The Washington Post and The Washington Times have been publishing gay wedding announcement for years, he said.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
