The Financial Service Centers Cooperative, one of two nationwide shared branching networks, has rolled out an updated logo and streamlined Web site to try to emphasize its broader work with credit unions.

Instead of being associated as closely with shared branching, the new logo and Web site emphasizes FSCC commitment to connecting credit unions to their members through a variety of different means.

Sarah Canepa Bang, CEO of FSCC, explained that helping credit unions keep connected with their members has been a long tradition at the organization.

"From the very beginning, FSCC has been all about connectivity. By connecting our credit unions, we help them connect to their members and this brings real convenience to millions of consumers. Only credit unions could have pulled this off. FSCC is just grateful to be at the center of it."

According to Vice President of Marketing Nathan Rogers, the new brand image also represents transformation.