Anyone who catches part of Visa Inc's., advertising campaign linked to the Vancouver Olympic Games may be forgiven if it sounds an awful lot like the Visa campaign in support of the Beijing games.
With just over three months from the launch of the Vancouver 2010 Olympic Games, Visa Inc. has launched an advertising campaign that echoes substantially the campaign it ran for the 2008 Bejing Olympics. That means credit union Visa issuers will see the usual run of print, televised, and in branch advertising, with images focused on athletes doing extraordinary things and carrying, on television, the voice of noted actor Morgan Freeman.
According to its announcement of the Go World campaign, Visa will build from its campaign for Beijing Olympic games to emphasize athleticism and human triumph through "unique athlete stories" and to downplay elements of the Olympic contests and surrounding policies which might appear divisive.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
