Anyone who catches part of Visa Inc’s., advertising campaign linked to the Vancouver Olympic Games may be forgiven if it sounds an awful lot like the Visa campaign in support of the Beijing games.

With just over three months from the launch of the Vancouver 2010 Olympic Games, Visa Inc. has launched an advertising campaign that echoes substantially the campaign it ran for the 2008 Bejing Olympics. That means credit union Visa issuers will see the usual run of print, televised, and in branch advertising, with images focused on athletes doing extraordinary things and carrying, on television, the voice of noted actor Morgan Freeman.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.