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Alliant Credit Union said it is reaching out to the younger set by offering the personal finance management and social networking platform from Geezeo as part of the $6.6 billion institution’s online banking presence. “Its PFM capabilities and collaborative community aspect enhance the overall member experience, increase member retention and help us attract a younger demographic,” said Ed Langel, director of electronic services at 255,000-member Alliant in Chicago. Alliant becomes the third credit union to sign up for Geezeo’s platform, which includes account aggregation, community forums, goal setting and tracking, cross marketing and educational content. The other two are the $1.1 billion Stanford FCU in Palo Alto, Calif., and the $509 million 1st Advantage FCU in Newport News, Va. Connecticut-based Geezeo offers a customizable interface with single sign-on capabilities that enables consumers to access the suite through their financial institution’s online banking platform. The company recently began offering its PFM as an online banking add-on after building a base of more than 100,000 users as a stand-alone offering on the Web.

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Peter Westerman

Credit Union Times

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