CUNA Strategic Services has teamed up with the ICUL Service Corp to help the CUSOs credit union clients better market their pre-paid card programs. The Service Corp reported currently serving more than 2000 credit unions in 45 states as they offer gift cards and other prepaid card products.
"Consumers want these products, and we have designed them so they are simple and easy to understand" said George Fiegle, chief operating officer for the Service Corp. "They are very competitively priced with no fraud exposure for the credit union. The Service Corp gift card is similar to a traditional gift card but can be used everywhere VISA is accepted instead of a single retailer."
"Thirty-Eight State leagues have partnered with the Corp to promote its gift cards and CU MONEY. We are pleased CSS will partner with us; with increased volumes we can provide even better pricing and build additional products to help credit unions compete," Fiegle continued.
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"Because participating credit unions won't have the overhead and workload of managing such a program, they can focus on selling the prepaid products to their members," added Wes Millar, senior vice president for CUNA Strategic Services.
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