It pays to do give back. For the past 100 days Co-op Services Credit Union has been sparking the giving spirit in Southeast Michigan.
Wanting to turn ordinary money into real change in the community, the over $385 million credit union launched Project 100, where 100 randomly selected people were given $100 over 100 days-no strings attached. People were just encouraged to think about what they could do to give back to their communities, whether by volunteering or even just helping out a neighbor.
The Livonia, Mich.-based credit union spread the word via social media channels, including Twitter, Facebook, YouTube, and a microsite (www.whatisproject100.com), where locals can find tips about volunteering, giving back, learn more about local charities and hear the stories of the lucky 100 recipients.
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The 100th recipient, Kate Sanders, who lost her job earlier this year, will be honoring her daughter's request to host a holiday party where guests bring unwrapped toys to donate to Toys for Tots or canned goods to donate to a local food bank in lieu of gifts.
The campaign has not only created community goodwill but also generated a buzz for Co-op Services CU with local media outlets sharing their efforts. To keep the spirit of giving in the forefront, the credit union has unveiled the Co-op Cares Project through the end of the year where members who open a checking account will receive $100 that can be donated to a local charity of their choice.
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