As the credit union industry touts its reputation for its treatment of members, some banks fall short on how they treat their small business customers.

According to an ath Power Consulting survey of nearly 600 in-person visits to 20 large and mid-size banks conducted in the second and third quarters, 24% said they would not become a customer based on their initial experience. The survey was designed to uncover the customer experience offered by front-line sales and service staff.

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