Tammy Williams, president/CEO of $61 million Best Advantage Credit Union, is a credit union old sweat who is using her vibrant energy to bring a fresh look to the credit union blueprint.

Williams is an under-40 president/CEO that started in credit unions as a teller when she was a student. She's been at Best Advantage since 1988 and said it has always been a goal of hers to someday build her dream credit union.

Recently, Best Advantage opened the doors to its 11,632-square-foot credit union of the future in Brillion, Wis. The credit union worked with Miron Construction Co. to develop plans for the two-story building. Williams tapped both her student advisory board and staff members for ideas and implemented the theme "Creating truly memorable experiences" to motivate them.

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