This is a response to the Oct. 21 John Jaser's op-ed on social media.

First and foremost, there are three points that need to be addressed:

It is imperative that credit union marketers understand that social media is the fastest growing communication medium that exists and that members are part of that growth. Companies that embrace and learn to utilize social media will reap the benefits for years to come. Those that don't will be playing catch up.

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