In the recent opinion piece, "Embracing Social Media May Be Dangerous for Your Members" (Oct. 21), a legitimate concern is raised about security risks these forums may pose for credit unions.
It's true that social media sites like Facebook and Twitter require credit unions to ensure safeguards: establishing HR policies for employees, protecting against malicious scripts and phishing to name just a few. However, the piece completely ignores the many benefits and realities of social media.
The fact is social media are here to stay. If implemented correctly, credit unions can use it as a tool for managing their brand, engaging members via another touch-point and as a means of collaborating with others in the industry. To support this claim, I would encourage readers to view any number of the comments that accompanied the online version of the Oct. 21 opinion piece [at cutimes.com]. The comments serve as yet another testament to the power of social media and web 2.0.
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