A recently released Allegiance, Inc. National Benchmarking/Pulseof America survey finds that as of mid-year consumer expectationsof banks and credit unions have shifted away from the moretraditional roles of industry leader, guardian and protector ofcustomer/member finances.
While credit unions continue to have much higher memberengagement levels than banks, the gap is narrowing. Credit unionssaw a drop in member engagement from 57% to 49% between January andJune 2009.
According to Allegiance, this marks the sharpest drop in creditunion engagement since the survey began in October 2007.
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