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Dupaco Community Credit Union has created an employee task force to create new and innovative ways to tackle the Gen Y issue.Ten employees have been enlisted to the INNOV8+ Class of 2009. The class will complete a series of four 90-minute meetings and additional outside work to identify ways to enhance credit union products and communication to attract members age 15-23.The class will present its recommendations to Dupaco President/CEO Bob Hoefer and the management and marketing team, and the findings will be considered during the credit union’s annual planning session in August.“Teaming up with staff from different departments gave us a wide range of experience from which to draw ideas,” said Cindy Hiklin, lending consultant at Dupaco and INNOV8+ team member. “The INNOV8+ Class of 2009 is identifying solutions to help meet with the current and future needs of the younger generation, and help Dupaco establish a lifetime relationship with them.INNOV8+ will be an ongoing initiative and a new class will be selected each year to address a different task stemming from that year’s strategic plan.“Front line staff can be one of the most valuable sources of feedback for an organization, but is often underutilized. The INNOV8+ project serves as a way for us to tap into the creative ideas of staff who on a normal basis do not get the opportunity to help shape Dupaco’s future strategic initiatives,” said Hoefer.–lsiegriest@cutimes.com

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