NATIONAL HARBOR, Md. — Knowing what you do best and communicating it creatively to members and potential members are among the best ways to improving your credit union and making it more customer friendly.
That's the advice businessman and author Scott McKain gave to attendees today at NAFCU's 42nd Annual Conference and Exhibition.
He said the four keys are: clarity, creativity, communication and a strong focus on the member's experience doing business with your credit union.
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