NATIONAL HARBOR, Md. — Credit unions should focus on a few mortgage products, do them well and become go-to experts on the housing market in their local media.
That's the advice that Prime Alliance Solutions CEO Joe Brancucci gave during his education session at NAFCU's 42nd Annual Conference and Exhibition.
"You don't need a lot of products," he said. "Remember there are some things people don't want. Nobody wants MSU-make stuff up-loans."
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He said mortgages are a good long-term product because demand will be strong and people who want mortgages are apt to trust credit unions because they have been reliable providers of financial services.
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