Sixty credit unions are now offering their members mobile banking from HomeCU, a service of Database Management Services Inc. in Boise, Idaho, the company said.
"This exceeded my expectations of adoption, but it really makes sense as small credit unions try to differentiate themselves with today's under 30-year-old members," said DMS Vice President Jan Brinkerhoff.
"What makes our product different than other mobile banking solutions is that young members actually use it," Brinkerhoff added. "Our service is simple SMS text messaging and does not require a Web browser or phone applet download like many large institutions offer. The reality is that young people prefer texting over e-mail and Web solutions."
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
