Sixty credit unions are now offering their members mobile banking from HomeCU, a service of Database Management Services Inc. in Boise, Idaho, the company said.
"This exceeded my expectations of adoption, but it really makes sense as small credit unions try to differentiate themselves with today's under 30-year-old members," said DMS Vice President Jan Brinkerhoff.
"What makes our product different than other mobile banking solutions is that young members actually use it," Brinkerhoff added. "Our service is simple SMS text messaging and does not require a Web browser or phone applet download like many large institutions offer. The reality is that young people prefer texting over e-mail and Web solutions."
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