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CUES Manual Touts Employees as Credit Unions' Most Valuable Asset

Despite challenging times, a recent CUES 2009 Staffing Manual for Credit Unions, written by Fredrickson & Associates President Dr. Carl Fredrickson, finds that opportunity knocks for credit unions to make the most of their greatest resource-their staff.

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Despite challenging times, a recent CUES 2009 Staffing Manual for Credit Unions, written by Fredrickson & Associates President Dr. Carl Fredrickson, finds that opportunity knocks for credit unions to make the most of their greatest resource-their staff.

Research reveals that members perceive a credit union’s staff as the most important element of service and service delivery. While rates, fees and technology are important, it’s people, with the potential to listen and respond in diverse ways to solve problems, that members value most.

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Peter Westerman

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